In today’s digital-first world, your brand name is more than just a title — it’s your identity, your first impression, and a major SEO and marketing asset. Whether you’re launching a startup, side hustle, or rebranding an existing business, registering your brand name in the UK and securing the right domain name are critical first steps.
Here’s a simple guide to help you protect your brand and build a strong digital presence from the ground up.
Step 1: Come Up With a Unique Brand Name
Before registering anything, brainstorm a name that is:
- Unique – Avoid generic or already-used names.
- Memorable – Easy to spell and pronounce.
- Scalable – Won’t limit you as your business grows.
- Relevant – Reflects your product, service, or brand vibe.
💡 Pro Tip: Use tools like Namechk, NameMesh, or even ChatGPT to check availability across domains and social media platforms.
Step 2: Check If the Brand Name Is Available
You can’t register a brand name that’s already taken, so start with these checks:
- Companies House
Search the UK government’s Companies House Register to ensure your business name isn’t already in use. - UK Intellectual Property Office (UKIPO)
Visit the UKIPO Trademark Search to check if someone has already trademarked your chosen name. - Domain Name Availability
Use a domain registrar like GoDaddy, 123 Reg, or Namecheap to see if your desired domain is available. - Social Media Handles
It’s best to get consistent usernames across platforms like Instagram, Facebook, X (Twitter), TikTok, and LinkedIn.
📝 Step 3: Register Your Business Name
If you’re setting up a limited company, register the name with Companies House:
- Go to: https://www.gov.uk/register-a-company-online
- Cost: £12 (usually completed within 24 hours)
- You’ll need: a company name, address, director details, and a SIC code.
If you’re a sole trader, you don’t need to register with Companies House, but you still should check for name conflicts and register a trademark to protect your brand.
® Step 4: Trademark Your Brand Name (Recommended)
Trademarking gives you the exclusive legal right to use your brand name for specific goods/services.
- Apply via the UKIPO
- Fees start at £170 for one class, £50 for each additional class
- It typically takes 3–4 months
- Ensure your brand name isn’t “too generic” or misleading
How to Choose the Right Domain Name (For SEO & Digital Marketing)
Now that your brand name is protected, let’s talk domain strategy — this is where SEO and digital marketing come into play.
✅ Use a .co.uk or .com Domain
- .co.uk – Great for UK-only businesses (trust factor for local customers)
- .com – Global reach and professional credibility
Ideally, secure both to protect your brand from competitors.
SEO Best Practices
- Keep It Short & Simple
Shorter URLs are easier to remember and type — plus they look better on business cards and in search results. - Include Keywords (If Natural)
If your brand name doesn’t clearly state your product or niche, consider including a relevant keyword.
Example:jasperspetgrooming.co.ukvs.jasperltd.co.uk - Avoid Numbers & Hyphens
They’re harder to communicate verbally and can confuse users. - Secure SSL (HTTPS)
Google gives ranking preference to secure websites — make sure your domain includes an SSL certificate.
Marketing & Branding Considerations
- Easy to Say & Spell – This helps with word-of-mouth marketing.
- Matches Your Social Handles – Consistency builds trust and recognition.
- Scalable – Avoid hyper-niche names if you plan to expand your services later.
Final Tips
- Buy domain variations to protect your brand (e.g., yourbrand.co.uk, yourbrand.com, your-brand.co.uk).
- Set up a branded email address (e.g., hello@yourbrand.co.uk) to boost professionalism.
- Create a logo and brand kit early on for consistent marketing visuals.
Wrapping Up
Registering your brand name in the UK and choosing the right domain isn’t just paperwork — it’s the foundation of your business’s digital identity. Take the time to do it right, and you’ll set yourself up for success both legally and in search rankings.
